Why Most Dentists Are Invisible in ChatGPT (And How to Fix It)

If you're a dentist with a website, there's a new problem brewing — and it's already costing you new patients.

People are no longer just using Google to search for a "dentist near me." More and more are using ChatGPT, Claude, and Perplexity — AI tools that answer questions like:

• "Who's the best dentist for Invisalign in Toronto?"
• "Emergency dentist open now?"
• "Is there a dental clinic near me that offers direct billing?"

But here's the problem: most dental websites don't show up in these answers at all.

Most dentists assume that because their website is SEO-optimized for Google, it will automatically appear in AI tools. That's simply not true.

Here's why:

• ChatGPT doesn't index sites the same way Google does
• It relies on large language models (LLMs), not search crawlers
• It summarizes information based on how your site is structured, not just what it says
• If your site lacks AI-ready structure, you're not showing up

According to Pew Research, over 40% of Gen Z already uses AI tools like ChatGPT for search instead of Google.

That means your next generation of patients isn't seeing your website at all unless you've adapted to this change.

And it's not just Gen Z — busy parents are asking:

"Best dentist for nervous kids?"
"Is Invisalign painful?"
"How much do crowns cost in Ontario?"

If ChatGPT doesn't know your clinic exists, you're not part of the conversation.

This is exactly why we built PromptRank.

With just your website URL, we scan your site and generate an AI Map — a file that makes your site more visible to tools like ChatGPT, Claude, and Perplexity.

An AI Map includes:

• Structured page data for AI models
• Optimized product/service blurbs
• FAQ blocks in LLM-friendly formats
• Location-aware intent keywords

📥 And yes — you get a downloadable package you can implement on your website.

You can try it right now.

Use our Free AI Visibility Grader and get your AI visibility score in under 60 seconds.

If you're invisible, we'll show you how to fix it.
If you're already showing up — we'll help you stay there.

Traditional SEO isn't dead — but it's no longer enough.

If you want to future-proof your dental clinic, you need to start thinking about how your website appears in AI conversations — not just search rankings.

PromptRank is your AI visibility partner.

Let's make sure patients find you — wherever they're searching.

🦷 Check Your AI Visibility Score